Sankranti is Tollywood's biggest festive season, with multiple films eyeing releases, including both small-scale and pan-Indian projects. In 2024, a thrilling lineup of 4-5 major films is expected during the Pongal season. However, the concurrent elections could potentially impact the Tollywood box office.
Superstar Mahesh Babu and Trivikram's action entertainer 'Guntur Kaaram' will hit the screens on January 13th, as officially announced. Additionally, Pawan Kalyan's 'Ustaad Bhagat Singh' and Shankar's pan-Indian project 'Indian 2' featuring Kamal Hasan are slated for release around the same time.
There is a strong possibility of 'Pushpa 2' also arriving in theaters during the festive season, even if it releases in December, coinciding with the election period. With this lineup, three to four films are expected to clash during the Sankranti season. Audiences eagerly anticipate these high-profile movies during the festive period.
It is important to consider that Telangana elections are slated for January, and preparations by the election commission have commenced. Furthermore, there is a strong likelihood that Andhra Pradesh elections may also take place early.
In such a scenario, the cinema industry could experience significant effects due to the elections. Movies and politics hold immense appeal in the Telugu states, and with the election fervor gripping the public during the Sankranti period, films might encounter challenges. It remains to be seen how the elections will impact the much-anticipated Sankranti season.
